Take control of your digital identity in an AI-powered world
Every photo you share online can be scraped, analyzed, and added to a facial recognition database — without your knowledge or consent. Your face is becoming a commodity. We believe you should have the power to protect it.
Learn About the Threat
Looks human to you, invisible to AI
Facial recognition is expanding faster than the laws meant to govern it
Companies are already selling facial images alongside personal information to law enforcement and government agencies. Your face is being turned into a commodity without your consent.
Data privacy laws in the US and many jurisdictions are insufficient. Nothing prevents these databases from being sold to commercial entities for targeted advertising, tracking, or surveillance.
Facial recognition technology grows more powerful every month. Soon, restaurants, shops, and services could identify you instantly — manipulating your experience without your knowledge or permission.
The world is increasingly digitized, and personal data has become a necessary part of everyday digital life. While some countries like those in the EU have stronger protections under GDPR — and Denmark has even given people copyright over their own faces — most of the world still lacks adequate facial privacy protection.
How adversarial perturbation keeps your face private
Protected images look exactly like you to human eyes — perfectly natural for social media and professional use.
Advanced adversarial algorithms subtly shift facial geometry so that recognition systems see a completely different person.
All processing happens locally on your device. Your original images are never uploaded or transmitted to any server.
The app processes your photo instantly before you share it — a seamless step in your normal workflow.
The technology targets the specific geometric patterns that facial recognition algorithms rely on: inter-ocular distance ratios, nose-to-mouth proportions, eye corner positioning, and jawline descriptors. By shifting these relationships by as little as 1–5 pixels — below the threshold of human perception — it can confuse automated systems while your photo remains indistinguishable from the original to human eyes.
Questions about facial privacy, the technology, or the reFaced app? We'd love to hear from you.
